Wallpaper* will be tapping into its black book of connections to recruit six established architects to design pre-crafted structures that are in keeping with the Wallpaper* aesthetic. Revolution – whose CEO Robbie Antonio has a background in prestigious property developments in the US and the Philippines as well as possessing an extensive background as an art and design collector – will produce the collectible properties.
According to Wallpaper*, the project will encompass mass-market design-led prefabricated homes, as well as a high-end offering that allows customisation and bespoke design. The project will also produce designs for a series of pavilion structures, designed for temporary and non-residential use.
Marcus Rich, Time Inc. UK CEO, says: “Wallpaper* is an authority in design. It holds an enviable position in the design world, and it is this reputation and ability to attract top talent that makes this project very exciting.”
“By uniting so many architects and designers under one unique platform and making their vision available to a wider market, Revolution is rethinking the way we approach luxury, high-design real estate,” says Robbie Antonio.
Joe Ripp, Time Inc. Chairman and CEO, adds: “Time Inc.’s brand portfolio engages passionate audiences across the globe. Partnering with Revolution to create Wallpaper*-branded prefabricated homes expands our business into a new vertical and creates another touch point for serving these engaged consumers.”
Wallpaper* and Revolution will be producing prototypes of each design, which they will launch at selected events on the international design calendar, say the publishers.
This new partnership follows the launch of Wallpaper* U.S. Bespoke Edition in November 2015 and reinforces Time Inc.’s strategy to extend its existing brands into new areas of growth.
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