by Insights Success
Launched in 2015, Revolution Precrafted is the global leader in branded prefab structures. The organization offers branded prefab homes, pavilions, glamping accommodations, medical and commercial pop-ups, museums, furniture and soon office spaces. It has become the fastest company to be labeled as a unicorn in Southeast Asia. It is currently in the middle of an aggressive expansion program and is on the cusp of opening its regional headquarters in Dubai, and New York among others.
Revolution Precrafted is consciously introducing its ground breaking technologies to regions of the world that need more decent, stable homes, including parts of South and Central America, Africa and Asia. At the same time, it provides customers from developed countries and regions an alternative choice in terms of their homes. At the moment, it has footprint in 27 countries with total projected gross market value of over $9 billion. It has bookings of over 40,000 units for the next 3-4 years. In order to provide more value to its customers, the company is also considering ways to offer additional products as part of its brand extension initiative including fintech, hydroponics, affordable housing, and hotels among others. The organization is also planning to offer products and accessories related to housing and home lifestyle.
Revolution Precrafted offers assistance in securing global brand partnerships for its real estate projects, and prospective businesses exclusive access to its retail, fashion and food & beverage concepts. The company also takes care of the architectural and interior designs as well. Revolution Precrafted also acts solely as a supplier of prefabricated structures to the project site and provides a chance to develop its projects in the chosen territory.
The organization uses advanced robotics to simplify fabrication processes, resulting in faster and more efficient construction of parts. Recently, the company has also introduced smart technologies in order to ensure the security of each home.
Robbie Antonio, the Founder and CEO of Revolution Precrafted, is the visionary behind the company. He conceptualized the idea of branded prefab, changing the way the world perceives prefab structures and debunking misconceptions about the industry. In fact, he contributed to the acceptance of prefab structures for homes all around the world. He has also been chosen as one of the “25 Pioneers Who Are Transforming the Built World” by BuiltWorlds. The Singapore Straits Times has also named him as one among “50 Asians Who Are Transforming the Way We Live”
To date, he has worked with 13 Pritzker Prize Architects/firms such as Zaha Hadid, Philip Johnson Alan Ritchie architects, Rem Koolhaas, Jean Nouvel, I.M. Pei, Paulo Mendes da Rocha, and Christian de Portzamparc, as well as designers such as Ron Arad, Campana Brothers, Tom Dixon, Philippe Starck, and Marcel Wanders. He has worked with over 103 notable brands in various fields—including fashion, Hollywood, luxury, design, and art. Robbie has established the largest number of luxury branded real estate developments across the globe, by working with Giorgio Armani for Armani Casa, Versace Home, Missoni Home, Paris Hilton, Lenny Kravitz and Wallpaper Magazine. He also became the youngest person to be included in the Forbes Philippines 50 Richest List in 2017 and 2018.
He is one of the youngest and most prolific collectors of international modern and post-war contemporary art in the world. Because of his accomplishments as an art collector, he has received a number of awards from many different organizations. In 2014, Artnet recognized him as one of “20 of the World’s Most Innovative Art Collectors”, while in 2015, he became the part of Artnet’s “Top 200 Art Collectors Worldwide”. Artnet also recognized him with two awards in 2016: as one of twelve young art collectors to watch out for, as well as one of the top 100 art collectors for that year. In May 2018, he was named “Real Estate Personality of the Year” by PropertyGuru.
His passion for art has also led him to collaborate with artists such as Marina Abramovich, Maurizio Catellan, Francesco Clemente, Damien Hirst, Zhang Huan, David La Chapelle, Marilyn Minter, Takashi Murakami, Julian Opie, and Julian Schnabel.
Sustaining the Dignity
Revolution Precrafted believes that it was fortunate that its journey towards becoming a unicorn company was a relatively smooth sailing one, with few bumps and rough patches along the way.
Robbie Antonio states that, “I think it is largely because of the very strong business model that we have. It is truly unique and revolutionary. As soon as we got our star architects on board, there was already a lot of support and interest from customers, investors and the real estate world.”
The team of Revolution Precrafted is working round the clock to elevate the status and image of the company to ensure that it sustain the reputation and value that it has built over the past few years.
Overcoming the Obstructions
Revolution Precrafted sees challenges as opportunities which are waiting to happen. As the market can be flimsy and the demand for homes go in cycles, then also, the firm respond by continuously offering new products, and improving its product portfolio so both of its corporate and B2C customers can have a lot of options.
The team of Revolution Precrafted believes, homes are the most important thing any human can buy, so there will always be a demand. It’s just up to an organisation how it will market itself along with its products.
While there had been challenges in the beginning, Revolution Precrafted was able to overcome them. Since its launch, the organization has struggled to grab numerous projects including its flagship $1.1 billion Batulao Artscapes project in the Philippines. The project received a lot of attention during its launch and it completely captured the essence of what the company is all about: the marriage of architecture and branded design and art. Envisioned to be the world’s first livable art park, there are homes and museums designed by some of the world’s leading architects and designers. The list includes Pritzker winners Jean Nouvel, Philip Johnson Alan Ritchie Architects, Tange Associates and Christian de Portzamparc.
Another landmark project for the company is worth $750 million, which is Flavorscapes project where the company has committed to supply 14,000 homes. The main amenities of this project include a museum of ice cream, museum of candy, chocolate gallery and microbrewery with beer gardens.
Revolution Precrafted is currently offering eight product lines but there is so much potential when it comes to branded prefab structures. The company is looking into branded medical facilities, schools and offices along with the new technologies that would enable it to build vertical structures above the usual 4-5 storeys. Revolution Precrafted is looking at opening offices in United Arab Emirates, France, USA, and Brazil among others.
Revolution Precrafted’s goal is to become big enough that it will have an integral role in the lives of many. The organization wants to be able to serve as a vehicle for people around the globe to finally own the home they dream of, and they deserve. The firm already has its footprints in 27 countries, and also wants to be present in all regions, across all demographics.
In order to sustain its tremendous growth, Revolution Precrafted is looking at some financial exercises that will help the company to finance its future projects. It is also looking into bitcoins and a possible public offering by the year 2022.
The organization is also looking forward at ways to create additional revenue streams and one of them is to market by products related to housing and home lifestyle.
Revolution Precrafted hope to launch a global CSR campaign that will allows us to give back to the global community. We have some ideas but we are finalizing them still.
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