by Bianca Salonga, Forbes
Robbie Antonio, founder and CEO of Revolution Precrafted, speaks the language of art and design. As a real estate mogul, he has spearheaded projects all over the country in collaboration with design greats like Philippe Starck, Versace, Missoni and Armani, just to name a few.
His home, which also happens to be the first to be build by Priztker prized architect Koolhaas in the Philippines, served as a take off point for the founding of his passion project Revolution Precrafted. Like any other work of art, his residence is referred to as Stealth. The dark structure resembling boxes stacked one over the other houses an impressive collection of commissioned artworks ranging from Damien Hirst to Jeff Koons and Takashi Murakami. Curiosity about his home inspired him to come up with a new proposition to building homes–one that would disrupt the industry. “I thought, what if I did this for a lot of people? Why not channel this curiosity for people to obtain but in a more expeditious way?”
The idea was ambitious to say the least: collaborate with the world’s greatest architects, designers and style icons to design homes. Getting these design icons on-board was just the tip of the iceberg. Finding the technology to make this possible and affordable to a larger market was another story. It was at this juncture that that concept of producing prefabrication homes came into play. “The technology was a means to an end,” the art enthusiast said.
It was in 2015 when Revolution Precrafted was launched and the company has since then enlisted the world’s top design names and collectives to create prefabricated homes. One of the challenges, Robbie admits, is finding middle ground where function and aesthetic meet. It is one thing to create a home that is beautiful and another to produce and sell one that is practical, functional and reasonably priced. “Fabrication of mockups is the longest and hardest. There are technicalities and a lot of adjustments.” One model can take up to six months to create to make consideration and compromises for a comfortably, liveable home.
The homes and pavilions now included in the collection of Revolution Prefabricated is a clear indication of how Robbie has turned vision into reality. He offers insight on this new approach to building homes. “It’s also creating desire. When someone desires something so much, there is no price limit. You will go for it. What is art? It is a piece of canvas that one is willing to pay a fortune for. It’s the same concept. I want to create a desire so palatable that you need to have it.”