by Rizal Raoul Reyes, Business Mirror
THE economic boom in Southeast Asia has led to the growing affluence of its people. With a bigger purchasing power, several developers have been encouraged to venture into the luxury market. As a result, this has also led into the entry of high-class brands in housing paraphernalia.
Although a big number of famous brands have entered the Philippine market, none has created much impact than the entry of one of the most esteemed names in luxury furnishings and interior design—Armani/Casa.
Robbie Antonio, managing director of Century Properties Group, said the launching of Century Spire in 2014, as the first luxury mixed-use tower in the region to be designed by the world-leading Italian brand of Giorgio Armani, has been a very positive addition to the luxury property market. He added that the project continues to draw interest from affluent Filipinos and foreign nationals, with the highest concentration in Asia.
“Excitement always surrounds exceptional developments, and especially so if its value is magnified by a design brand that is revered the world over. Through its remarkable interior design for Century Spire, Armani/Casa perfectly captures the Asian market with finer tastes in luxury,” said Antonio in a press statement.
The design studio’s projects in Asia include the Maçka Residences in Istanbul and the World Towers in Mumbai. Manila, Philippines, is joining this prestigious collection of Armani/Casa Interior Design Studio creations through the Century Spire project, underscoring the country’s maturity in view of global luxury.
Giorgio Armani said the Century Spire project continues to be a game changer in the property-development sector. “Developers, like the Century Properties Group, have projected the real-estate sector in its full maturity, changing Manila’s urban landscape and helping to make the country a top destination worldwide,” Armani said.
For Century Spire’s residential component, Armani/Casa is responsible for the design of common spaces and amenities, which include the grand lobby, library, swimming pool with juice bar and relaxation area, as well as the spa, gym and fitness areas. In addition, on request, residential apartments can be delivered with full Armani/Casa interior design, finish and furniture as a special commission.
Complementing the elegance of Armani/Casa’s interior design for Century Spire is the equally arresting tower architecture conceived by the renowned architecture firm Studio Daniel Libeskind.
“I’m interested in the dialogue between two companies that have different ‘languages’: that of a rigorous Armani style and the unpredictable style of architecture called ‘deconstructive,’ with shapes that seem to break the rules. I also find it very interesting that this dialogue takes place in an emerging and promising context like the Philippines,” Armani said.
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